The number one motivator for people choosing to eat particular foods continues to be taste. How something tastes always has been (and likely always will be) the first reason people eat certain foods, followed by cost and affordability.
Convenience and accessibility are also big factors in making food choices, but these general priorities that have revealed themselves in surveys and studies over the years don’t quite tell the whole story. While people often choose what they eat based on taste, price and convenience, that doesn’t mean those foods are necessarily what they want to be eating.
For example, the surge in people wanting to buy (and actually buying) local and organic foods has not waned over the past couple decades. In fact, among the most important things people look for in food packaging: whole grain. Literally. They look for “whole grain” printed on the packaging.
According to the Whole Grain Initiative, over 80% of consumers perceive whole grains as vital for health, which is a large reason consumers look for whole grains on food packaging, and those desires continue to trend up. The 2026 Whole Grain Foods Market Report values the whole grain foods market at over $42B with a forecast of reaching $78B by 2033.
Types of Whole Grains
When we say “whole grain,” we mean all three parts of the grain kernel (bran, germ, endosperm) remain, supplying fiber, vitamins and minerals.
Among the most popular whole grain options are oats, quinoa, barley, millet, rye, buckwheat and brown, black and wild rice. Several of these items (oats and rice, in particular) are also high in fiber, which is one of the other top trends consumers are seeking in their diets.
Bremer Ingredients Wholesale Whole Grain Flours
- Buckwheat Flour | 50 lb
- Medium Cracked Flour | 50 lb
- Whole Wheat Flour (Coarse, Medium, Fine) | 50 lb
- Yellow Corn Meal | 50 lb
- White Rice Flour | 50 lb
- Millet Flour | 50 lb
- Dark Rye Flour | 50 lb
What This Means for Bakeries and Food Manufacturers
First, we should reiterate that consumers are specifically looking for “whole grain” on the packaging of the food they buy. So, for bakeries and food manufacturers using bulk grains to make products with whole grains:
- Put “whole grain” on your packaging.
- Make sure you advertise where your products are being made, especially if they’re being made locally.
- Feel free, when using Bremer Ingredients, to mention our safety certifications.
- Be careful labeling products as organic as it can be overlooked; many people associate organic products with being more expensive, even when they’re not.
We’re way past the whole grain “trend” being a trend; it’s the norm and it’s thriving. Consumers have proven time and time again they want to make healthy choices and they will scrutinize food packaging looking for specific language, particularly “whole grain.”
For consumers, where to buy whole wheat grain is a pretty simple answer: go to the grocery store and read the package. For bakeries and food manufacturers searching where to buy bulk whole grain, the answer is also simple: Bremer Ingredients, the premier bulk whole grain supplier.
Our dedicated fleet gets your wholesale ingredients to you on time with reliable and accessible customer service to help along the way. As your customers continue to demand whole grains in their foods, we welcome you to continue to demand the best bulk whole grains from us. Contact us today to see what we can do for you.
